Public relations professional Vetassess Skills Assessment
What is the requirement of a Public relations professional Vetassess Skills Assessment?
What’s the skills assessment – Job description
Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Specialisations which would be considered
under this ANZSCO code:
- Media Liaison Officer
- Press Officer
- Promotions Officer
- Public Affairs Officer
- Public Relations Consultant
- Public Relations Officer
Occupations not considered
under this ANZSCO code:
- Advertising Specialist
- Marketing Specialist
- Market Research Analyst
- Liaison Officer
What’re the Requirements for Skills Assessment
Public Relations Professional is a VETASSESS Group B occupation. This occupation requires:
A qualification assessed as comparable to the educational level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree, in a field highly relevant to the nominated occupation.
In addition to this, applicants must have undertaken at least one year of post-qualification employment at an appropriate skill level in the last five years which is highly relevant to the nominated occupation.
If employment is not post-qualification, then five additional years of highly relevant
employment are required.
If the degree is not in a highly relevant field, three years of employment at an appropriate skill level completed in the last five years in a field which is highly relevant to the nominated occupation is required.
This is reduced to two years if there is an additional qualification at least at AQF Diploma level in a highly relevant field.
If employment is not post-qualification, then five additional years of relevant employment are required. This is in addition to one year of highly relevant employment within the past five years.
A positive assessment of both qualifications and employment is required for a positive Skills Assessment Outcome.
What’s the requirement for Qualification
AQF Bachelor degree or higher degree
Highly relevant major fields of study include:
- Public Relations (the study of creating and maintaining an understanding and a favourable view of an organisation and its products, services and role)
- Communication and Media Studies
Other qualifications may be accepted on a case-by-case basis if the subsequent employment is highly relevant, and the program of study contains sufficient units related to Public Relations. For example:
- Public Communication
- Public Relations
- Communication Management
- Communication skills for Media
- Publication Formats and Technology
- Event Management
- Writing and Editing for Business
Employment Highly relevant tasks include
but are not limited to:
- Planning and organising publicity campaigns and communication strategies
- Advising executives on the public relations implications of their policies, programs and practices
- Preparing and controlling the issue of news and press releases
- Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
- Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- Representing organisations and arranging executive interviews with publicity media
- Attending business, social and other functions to promote the organisation
- Commissioning and obtaining photographs and other illustrative material
- Selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
Public Relations Professionals may work in the following businesses/organisations:
- Public relations consultancies
- Government organisations
- Tertiary institutions
- Industry associations
- Financial institutions
- Contract freelancers
- Businesses which require in-house public relations or media and communications team (e.g. large industrial or commercial firms)
Common roles held by Public Relations Professionals (within a PR working context) include:
- Public Relations Officer/Manager/Director
- Account Executive/Supervisor/Manager/Director
- Communications Officer/Manager/Director
- Annual Giving Director
- Public Affairs Officer/Manager/Director
- Investor Relations Officer/Manager/Director