Public relations professional Vetassess Skills Assessment

What is the requirement of a Public relations professional Vetassess Skills Assessment?

VETASSESS SKILLS ASSESSMENT PUBLIC RELATIONS PROFESSIONAL

What’s the skills assessment – Job description

Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Specialisations which would be considered

under this ANZSCO code:

  • Media Liaison Officer
  • Press Officer
  • Promotions Officer
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer

Occupations not considered

under this ANZSCO code:

  • Advertising Specialist
  • Marketing Specialist
  • Market Research Analyst
  • Copywriter
  • Liaison Officer

What’re the Requirements for Skills Assessment

Public Relations Professional is a VETASSESS Group B occupation. This occupation requires:

A qualification assessed as comparable to the educational level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree, in a field highly relevant to the nominated occupation.


In addition to this, applicants must have undertaken at least one year of post-qualification employment at an appropriate skill level in the last five years which is highly relevant to the nominated occupation.


If employment is not post-qualification, then five additional years of highly relevant
employment are required.


If the degree is not in a highly relevant field, three years of employment at an appropriate skill level completed in the last five years in a field which is highly relevant to the nominated occupation is required.


This is reduced to two years if there is an additional qualification at least at AQF Diploma level in a highly relevant field.


If employment is not post-qualification, then five additional years of relevant employment are required. This is in addition to one year of highly relevant employment within the past five years.


A positive assessment of both qualifications and employment is required for a positive Skills Assessment Outcome.

What’s the requirement for Qualification

AQF Bachelor degree or higher degree
Highly relevant major fields of study include:

  • Public Relations (the study of creating and maintaining an understanding and a favourable view of an organisation and its products, services and role)
  • Communication and Media Studies
  • Journalism

Other qualifications may be accepted on a case-by-case basis if the subsequent employment is highly relevant, and the program of study contains sufficient units related to Public Relations. For example:

  • Communication
  • Public Communication
  • Public Relations
  • Communication Management
  • Communication skills for Media
  • Publication Formats and Technology
  • Marketing
  • Advertising
  • Multimedia
  • Event Management
  • Writing and Editing for Business

Employment Highly relevant tasks include

but are not limited to:

  • Planning and organising publicity campaigns and communication strategies
  • Advising executives on the public relations implications of their policies, programs and practices
  • Preparing and controlling the issue of news and press releases
  • Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • Representing organisations and arranging executive interviews with publicity media
  • Attending business, social and other functions to promote the organisation
  • Commissioning and obtaining photographs and other illustrative material
  • Selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

Employment context

Public Relations Professionals may work in the following businesses/organisations:

  • Public relations consultancies
  • Government organisations
  • Tertiary institutions
  • Industry associations
  • Financial institutions
  • Contract freelancers
  • NGOs
  • Businesses which require in-house public relations or media and communications team (e.g. large industrial or commercial firms)

Common roles held by Public Relations Professionals (within a PR working context) include:

  • Public Relations Officer/Manager/Director
  • Account Executive/Supervisor/Manager/Director
  • Communications Officer/Manager/Director
  • Annual Giving Director
  • Public Affairs Officer/Manager/Director
  • Investor Relations Officer/Manager/Director

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ACT Citical Skills List January 2021 is published
ACT Citical Skills List January 2021 is published
ACT Citical Skills List January 2021 is published
ACT Citical Skills List January 2021 is published
VETASSESS UPDATE - Revised criteria for four professional occupations.
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ACT Citical Skills List January 2021 is published