Copywriter Vetassess Skills Assessment

What is the requirement of a Copywriter Vetassess Skills Assessment?


What’s the skills assessment – Job description

Copywriters design and compose written material to advertise products and services.

Occupations not considered

under this ANZSCO code:

  • Newspaper or Periodical Editor
  • Print Journalist
  • Radio Journalist
  • Technical Writer
  • Television Journalist
  • Journalists and Other Writers NEC
  • Advertising Specialist
  • Marketing Specialist
  • Public Relations Professional

These occupations are classified elsewhere in ANZSCO.

What’s the requirement for Requirements for Skills Assessment

This occupation requires:

A qualification assessed as comparable to the educational level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree, in a field highly relevant to the nominated occupation.

In addition to this, applicants must have undertaken at least one year of post-qualification employment at an appropriate skill level in the last five years which is highly relevant to the nominated occupation.

If employment is not post-qualification, then five additional years of highly relevant employment are required.

If the degree is not in a highly relevant field, three years of employment at an appropriate skill level completed in the last five years in a field which is highly relevant to the nominated occupation is required. This is reduced to two years if there is an additional qualification at least at AQF Diploma level in a highly relevant field.

If employment is not post-qualification, then five additional years of relevant employment are required. This is in addition to one year of highly relevant employment within the past five years.

A positive assessment of both qualifications and employment is required for a positive
Skills Assessment Outcome.

What’s the requirement for Qualification

AQF Bachelor degree or higher degree
Highly relevant major fields of study include:

  • Copywriting
  • Journalism
  • Communication and Media Studies
  • Advertising

Other qualifications may be accepted on a case-by-case basis if the subsequent employment is highly relevant, and the program of study contains sufficient units related to Copywriting. For example:

  • Strategy and Campaign Planning
  • Communication
  • Journalism
  • Media Arts and Production
  • Media Communication
  • Writing: Professional and Creative
  • Writing and Editing
  • Public Relations
  • Organisational Communication
  • Technical Writing; Letter Writing; Poetry Writing; Story Writing; Reporting and
    Writing for the Media

What’s the requirement for Employment

Highly relevant tasks include, but are not limited to:

  • determining an advertising approach by consulting clients and management, and studying products to establish principal selling features
  • writing advertisements for the press, radio, television, cinema screens, billboards, catalogues and shop displays

Additional tasks may include:

  • defining themes, style and length of copy with clients
  • presenting ideas and concepts to clients
  • planning and writing text and headlines for brochures and press releases, annual reports, documents, speeches and other sales and promotional material
  • may name products, write copy for packaging, and write other sales and promotional material
  • may write scripts for radio and television announcers to provide continuity for broadcasts
  • assisting Art Directors with ideas for advertising and promotion, often thinking up names for products and the slogans that appear on the packaging and other promotional material

Employment information

Copywriting is about translating ideas using words and language to convince readers to take an action, for example, to buy a product. It is mainly used in advertisements, sales copy, emails, print ads, digital ads, brochures, and landing pages.
Copywriters commonly work in the following employment contexts:

  • Advertising agencies
  • Radio and television stations
  • Advertising departments of retailers
  • Wholesale and manufacturing firms
  • Some government departments
  • Self-employed/freelance
  • Publishing houses
  • Any business or organisation which has a dedicated Communications department

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